Raising awareness consists, on the one hand, in informing Moroccan consumers about the benefits of renewable energy and energy efficiency. On the other hand, awareness raising aims to associate citizens with the national objectives agreed in Morocco by convincing them, above all, to adopt new habits of energy consumption.
This area of work dealing with changing perceptions and behavioral aspects is a key area to stimulate the long-term demand for renewable energy and energy efficiency products and services, and thus to create employment.
For information purposes, GIZ works with the Moroccan authorities on the development of an awareness-raising campaign based on a digital platform for the general public gathering a comprehensive number of advice and information to guide the consumer in his energy-saving approach or the purchase of renewable energy technology. The objective is to help the consumer choose quality products and services adapted to his needs.